Sunday, August 8, 2010

Asian brand

The emergence of South Korean brand LG on the world stage is part of an important trend reshaping global business:the rise of non-Japanese Asian brand. For the past 60 years, Asian manufacturers proved highly adept at producing consumer products with great efficiency but were not nearly as good at designing and marketing them under their own brand names.


Asian companies are now ascending the value chain, developing expertise in innovation, marketing and design. They are building brands in addition to products. Korea's Hyundai, is becoming the world's best car, while Samsung, not Nokia, is the top mobile-phone brand in the US. In computers, Taiwan Acer has become the world's No. 2 PC brand, ahead of Dell.


We hope a Malaysian product will one day become a world brand...........


Note: world mobile-phone market share in 2009 (source : IDC)

Nokia 38.1%

Samsung 20.1%

LG 10.4%

Sony Ericcson 5.0%

Motorola 4.9%

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